Branch Banking – A Cat with Nine LivesDr. Nicos Rossides: CEO MASMI Research GroupBud Taylor: Director Consulting MASMI Research GroupIntroductionBranch banking is dead!  Technology is killing the retail branch!  The Internet rules!  Younger tech savvy customers are taking over as the brick & mortar customers die off!Maybe.  But to-date we have not quite lopped off the head of the face-to-face banking Hydra.  Things may be different in twenty years, but they’re not dramatically different today.But we like being in denial.  Every time we are confronted with evidence of the survival of branch banking we find ways to dismiss it.  For example, research in the UK published by Deloitte & Touche in September 2002 found that 80%

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